About
Hello there! I’m José Santeliz, a web design and digital marketing professional based in San Salvador, El Salvador. I focus on crafting modern, clean, and functional interfaces that deliver seamless brand experiences while also driving measurable business results.
I began my career 4 years ago as a generalist marketing specialist, where I discovered and developed my enthusiasm for web design. That path led me to specialize as a digital product designer at a tech and telecom-focused marketing agency, where I continue to lead and contribute to web projects for US-based clients.
Beyond my full-time role, I take on freelance projects that let me grow through hands-on learning while managing both design and business tasks. This “mini-studio” approach gives me unique insight into aligning creativity with client goals. Outside of work, I enjoy digital art and writing, which fuel my perspective as a designer.
Education
Enrolled in a certification to increase my knowledge on HTML, CSS, JavaScript, Front-End, Web Apps, React, and additional coding languages.
Learned industry-standard UX practices, such as user research, wireframing, prototyping, accessibility in design, and usability testing.
Built a strong foundation in media theory, storytelling, and digital communication. Strengthened critical thinking, research, and presentation skills while exploring the intersection of media and technology. Cultivated foundational knowledge on design and visual communication skills.
Gained international academic experience, deepening cross-cultural communication and adaptability. Focused on mass media, advertising, and digital culture studies. Further enhanced design knowledge by developing brands and visual identities.
Work history
I design custom websites and digital products for small businesses and professionals. I also focus on delivering end-to-end projects, balancing usability, branding, and marketing needs. Freelancing strengthened my adaptability, communication skills, and problem-solving while mastering tools like Figma, Elementor, and WordPress.
I lead and collaborate on website projects from initial planning and wireframing to implementation and support. I blend UX strategy with SEO-focused optimizations to enhance website visibility and conversions. Gained expertise in no-code development (WordPress, Webflow, Wix, etc.) and honed collaboration, project management, and interface design skills.
Combined design and marketing expertise to build websites, campaigns, and SEO strategies. Improved performance through keyword research, social media, and analytics. This role strengthened my leadership and collaboration skills while managing cross-functional projects.
Supported academic projects in communications and media studies, conducting qualitative and quantitative research. Developed analytical thinking, technical writing, and attention to detail while collaborating in a professional academic setting.
Hobbies & interests
